Digital artifact’s contextual statement

My digital artifact is presenting something which related to my previous work on the case study for this subject, which is about the phenomenon of the Korea social media becoming the tools of shifting people attention from the political issues. There are a lot of the discussion and surmise of the media being used to for shifting people attention from public or political issues to the celebrities’ private affairs and gossip news. When there are some political issues and gossip news of celebrities will also be published in the same period of time. And I chose to use a short video to present the phenomenon and some examples of those issues.

At first, I want to use some videos about those issues like the news report to mixing up together to presenting in my digital artifact video, so that it can be compared and explaining in a clear way. However, I find out that it is a bit difficult to find all the videos for every issue that I would like to explain as the examples in my video. So that I changed to using the capture photos of the online news report as one of the elements to adding into the video for explaining the issues.

The example that chose to use as the examples in the video is the sexual abuse issue of a popular idol, Park Yoochun, which was published at the same time as the bribery issue between the former president Lee Myung-bak and one of the biggest business company. Lotte. And also the drug issue of the member of the famous K-pop boy band ‘BIGBANG’, T.O.P, with the THAAD system issue that published at the same period of time. It is because of these to issues which related to the celebrities are some serious and criminal issues of the society, and these issues are also being used to publish at the same time as when there is something related to the government being published as the issue. One important thing is that the above issues also getting into the discussion among Korea or even the overseas society, which most of the netizen also believe the celebrities’ gossip issues were just to shift the public attention from the political issues related to the government.

And for editing the video, as I am not good at video editing with animations so that I find a website which can provide some basic animations to adding into the video. I also used the video and capture photos of the online news report to explaining the examples. Besides, I also used the quote ‘‘Issues are covered by issues.’ from the Korean film ‘The King’. (Wishnote, 2018) for the opening of the video, it is because this quote can be a reflection of the topic that I chose to do in the digital artifact and also the issue of the phenomenon and the relationship between the Korean social media sometimes publishing the political and the gossip issues together.

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Research Project Reflection

For the research project of this subject Media, Space and Audience, I chose my current working place, The Hong Kong International Airport as the observation place for the project.  As the airport is a place that combines different types of media usage for the different uses, such as the interactive screens for the advertisements from the shops and the airport itself, the different information display boards like for flight information and the baggage belt information at the departure and arrival levels. Those types of media usage are also something we may contact and receiving the information from them while we’re in the airport.

And as working as a guest service officer at the airport, it provides the chance for me to meet different passengers from different countries. However I also discovered an interesting phenomenon among the passengers when I work. I find out that most of the passengers may be confused to find out the information detail that they want with the information display board or those facilities may be being ignored by the passengers. Some of the passengers may easily miss out the information like the flight information of the gate number and boarding time because of the above reasons. And many of them will try to ask with the airport staff who is just passing by or going to counters to ask with the information. As I have mentioned in the above, those information display boards are the media usage that we need and receiving the information. So this makes me have the interest in discovering whether the media usage on information display in the airport is useful or not to the passengers from the research report in this subject.

And the places that I chose to do the observation inside the airport are the flight information display boards placed nearby the check-in counters and after the immigration, which are the areas on the departure level of the airport. And I also chose the baggage belt information display boards inside the baggage reclaim hall on the arrival level of the airport. So that I can have the compare of whether those information display boards are being useful to the passengers on both side of the airport which has huge amounts of passengers passing by every day.

Firstly I would like to do the ethnography observation during my working shift, because I also have the counter work shift in this period of time so that I can observing at the same time when I’m working in the counter. However I find out it is very difficult to do the observation. Because I cannot have the video recording as it is not allowed to put on a camera on the counter desk for video recording during my work. So that I can only write down the key points and results of observation during my work. Also as the ethnography observation need to put ourselves into the role of the third person, so that I can not using my own experiences sitting at the counter as the result of the observation although our counter staff is also one of the stakeholders on this research report.

Luckily, I can find one of our colleagues to do the individual interview after my working shift and she was in the counter work shift. So this time I can do my observation as the third person in observing the happening nearby by the flight information board after the immigration on the departure level. And during our interview, there were so many passengers come to the counter and ask with different types of questions which were not related to the original services that the counter provided. This phenomenon is also giving the useful helping on my ethnography observation as this can show the relationship between how the display board being useful or not and the reason why those passengers will ask with the staff rather than finding by themselves.

Apart from the observation during my working shift, I also go back to the airport on one day that I didn’t have the working shift. It is because I would like to do the ethnography observation as a normal passenger in the airport rather than as the role of a staff. It can be observed more clearly and have more time for sit down nearby those target places of the observation. I also can do the individual interviews with the passengers who were waiting in the departure hall. And the comments and opinions that given by the interviewees were a little bit different with my expectation and it is also an interesting point from the ethnography observation.

I chose to make a 5-minute video as the digital tools for presenting my research report because I believe the observation can explain more clearly by using the videos to representing it. And because of there are individual interviews which are the audio recording only, so that I need to add some animations to make those clips can be more vivid. However I only have the simple and basic knowledge and skills in video editing as I seldom do the video editing in my daily life. So that I also find the website that can provide animations editing templates for video editing to help with my work on making the video.  Although the website provided the simple animations pictures and clips that I can add into the video, however for me as a newcomer of the animation editing world, it is not easy for me to handle on it at first.

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From this research report, it is an interesting chance for me to doing the ethnography observation in a place that I familiar with which I work with my part-time job there. It is also a chance for me to know deeper and finding out about the different types of media usage that we can be contacting and be using at the airport. Besides, it is also a chance for me to ‘unlock’ the new skills in video editing with the simple animations while I’ve experienced it with the website provided and also combining with the videos on using the iMovie.

Blog Design Review

When I was in primary school, I started the habit of writing blog by the website called ‘Xanga’, and keep this habit until secondary school while this website suddenly closed.  I remember that I can be arranged the blog style by myself as it allowed users to customize and add in other structures and tools with HTML codes. So that sometimes I would search some HTML codes on the internet to ‘dress up’ my blog, like adding music box and special headers of the blog. And I’m surprised that I can have a chance to start the habit of writing blog again by for my degree program, but the structure and aim for writing blog is totally different with ‘Xanga’.

Because of studying in the program I started my first experience of using ‘WordPress’ as we need to update the blog once a week for the subject DIGC202 in the first semester. It is a new website for me to explore so that I was taking some time to fix with how to make it become more personally and pretty. At that time I just simply chose a template designed and provided by ‘WordPress’ and didn’t change a lot from with the original design. And I find out that it is not easy to customize the blog with HTML codes as same as I tried on Xanga before so that I hadn’t tried to find out the other tools on the internet to add into my blog.

I remember at that time the template I chose is ‘SELA’, as this template is clear and can show the blog content one by one from the top to downwards. And I believed that the blog will be easier to look at by according to the timeline vertically. Besides, I also created some tags on the menu to defining the blogs for different subjects, for example DIGC202, BCM288, and BCM232, which were the first three subjects in semester A. And adding other tags of different subjects during another two semesters. It can be easier to define the different blog posts for different subjects with the subject code tags by the main menu and also the ‘categories’ menu on the right-hand side of the blog.

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After a short period of time, I try to change the template to the one that I used until now, which is called ‘Twenty Eleven’ from the themes that the website provided. It is also a simple theme that can be showing the blog according to the date vertically.

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This time I also customized the color tone and also adding a header picture on the top of my blog. Firstly for the overall color tone that I choose to apply to my blog is using soft color tone, so that I chose to use light pink (#eee1e8) as my main background color. The first reason that I chose this color is that I am a ‘pink color lover’. 🙂 Another reason is that it can make the overall feeling of the blog become more soft and fresh, or somehow can say more girly. 🙂  And for the palette of the color combination of other elements of the background design, I chose a palette of rose red color for the main menu with white words, white color for the blog post background and also the purple color for the blog titles with black color for the blog contents. This palette is featured by the website and I believed that it is the most suitable palette combining with the light pink color main background, to let the overall looks of the blog become soft.

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And for the picture that I put as the header image, it is a photo of a cherry blossoms tree and it is taken by myself while I was traveling to Daegu, South Korea in April this year. This is also my luck to take a picture with the cherry blossoms in this trip because the flowering period in Daegu was over already when I visit there, but luckily I find one with pink color which was still bloomed. So that this picture is also very meaningful for me and it is also suitable to become as a header with the soft tone of my blog.

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I also added the site title and the tagline on the top of my blog while I get changed with the new template. The site title ‘ANGEL’s lúcete ♡ ㅇㅅㅇ’  combining my name Angel and also other special elements. ‘Lúcete’ is a Latin word meaning ‘shine’, as this blog is a platform for me the showing my works on my study to others so that this word can also representing I can shinning on this platform with my works. Another special element is the ‘ㅇㅅㅇ’, which is come from the simple form of vowel structure of Korean words. It is also common in Korea to use those vowel words to make as an emoji to use and I think’ㅇㅅㅇ’ looks like a cute face so that I also put it on my site title. And the tagline that I put under my site title, ‘it always seems impossible until it’s done’, is a quote that my best friend told it to me. It is also a quote that cheering me up while I was being upset and confused about my future.

And for the fonts that I chose to use in my blog, I chose the fonts ‘Montserrat’ with the regular and normal size for the headings as I believed that it is a stylish font which can be showing the blog title very clearly. The reason why I chose to use regular rather the bold on the headings font is that I think it will look a bit heavy and hard to see if I set it with the bold font on the blog. For the base font for the blog posts, I chose ‘PT Sans’ of normal size, it is because I tried with different size for the word and normal size will be the most comfortable size for viewing the blog contents.

As to make the blog can be easier for others audiences to view, I also adding the widgets which can link up my twitter on the right-hand side of my blog, and sometimes I will also put the blog links on my twitter so that I can share my works with my friends and others. And every time when I finished my blogs, I also put on subject code hashtags like #BCM240 with the blog so that others can also view my works while they’re searching those hashtags. Sometimes I can also receive the viewing statistics which containing the views from other countries like the United States, Poland, Turkey, and Philipines.  And adding the subscribe button on the right-hand sites so that my classmates and others can be easier to view my new blogs through the ‘reader page’ of ‘WordPress’.

For the program, I have not just learned the theories and knowledge of media and communication, but also the skills of preparing a personally and clear blog for showing our works to others, it has also become a stage for us to shinning to our audiences. The comments that I received from my classmates for my works also become the elements to helping me get improvement on my works and I’m glad to share my works with them by Twitter and also sharing the links of the blogs with them.


References:

MyMemory. (n.d.). Results for lucete translation from Latin to English. Retrieved from https://mymemory.translated.net/en/Latin/English/lucete

Case study: Korea social media become the tool of shifting people attention? (Part 3)

Introduction

‘Media acts as watchdog to protect public interest against malpractice and create public awareness.’ (Roy,2015)

Mass Media usually acting as the role of reporting what’s happening in the society in our everyday life, no matter the news that about the political or public issues, breaking news in the society, or even the gossip news about the celebrities. Media like newspaper and news report usually acting the role of ‘Gate-keeping’ that selecting the news story by the determining news value of the news, or selecting those news that they want the audiences to know, and reporting them to the public.

‘Why do we need gatekeeper journalists anymore? The public need reliable, intelligent and relevant sources which they can go to for news, thus creating a push to try and deregulate clickbait and fake news within the media.’ (Tutheridge,2017)

Nowadays, we can be receiving the information and news from the internet easier and let us to providing our own feedback on the social media at the same time. The social media also become one of the main platforms for receiving information which published by the media to the public and expresses or share their own opinions with others for those issues.

Every news and issues have their value and effect to the public, but can every one of them be able to get the public attention and discussion on them?

Situation of South Korea

In South Korea, the discussion and surmise of the whether the media especially the social media are being used to for shifting people attention from public or political issues to the celebrities’ private affairs and gossip news, sometimes discuss among the social media site like blogs and forum sites, when there are some political issues and gossip news of celebrities are being published at the same period of time.

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(Photo: HK 01)

Case 1:T.O.P drug issue vs THAAD issue

On 1st June 2017, T.O.P (Choi Seung-Hyun), a member of the famous K-pop boy band ‘BIGBANG’, was believed to have overdosed on the benzodiazepine, which a class of tranquilizers includes well-known brand name drugs like Valium, while he was undertaking mandatory military service and rushed to a Seoul hospital. (Rappler,2017)

This news caught the public attention as this case is out of the expectation for the public especially the fans of ‘BIGBANG’ and the K-pop Lovers, cannot believe with his action of taking drugs. The discussion and news reports of his action on taking drugs also being the hot issue among the social media in Korea. Also growing as the global entertainment news due to the popularity of ‘BIGBANG’ and also the ‘Korean Wave ‘among the world.  Pann, a forum which allows users freedom to give out comments and discussing articles and post among the youngers in Korea, a discussion about the T.O.P’s drug issue also created on this forum on the same day. People keep discussing on his negative behaviors like about the drug issues and be caught of smoking before, under the topic ‘Hul, TOP was caught with marijuana by the police’.(K-POP, K-FANS, 2017)

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(Translation of People comments on Pann)

However, some netizens also find out that actually there is a political issue which about the action of setting up the Terminal High Altitude Area Defense (THAAD) system happened on the same day as T.O.P’s drug issue be published. That issues mentioned that the South Korean President Moon Jae-In ordered an investigation into the case of the deployment of four more launchers for the THAAD system that his office had not been informed to him. (Kim, 2017)

The issues about THAAD system is a global political issue which related to missile launches by North Korea, the effects and news values of the issue also will be affecting and be important to the public. However, in this case, the public attention on it seemed being shifted to T.O.P’s drug issue which published on the same day. The discussions and searching amounts of T.O.P’s drug issue were higher than the THAAD issue on the social media on that day. The severity of the THAAD issue seems to become off focus comparing to T.O.P’s drug issue.

Therefore, some netizens linked these two issues together with the surmises as for the attention shifting tool. (HK01, 2017)The discussions and surmises of discussing whether the media are being used again for shifting people attention with the THAAD case to T.O.P’s drug issue also appear on the social media again, thinking that T.O.P’s issue just the tools to cover the THAAD issue to the public. Because the phenomenon of the political issues being published during the same period of time with the gossip issues or celebrities’ private affairs often happened. And most of the people usually thinking of this is only the tools for shifting people’s attention from the political issues only. It is not fair for the public to know more details and the information about the political issues which actually they have the right to know, but the focus of the public putting on usually shifted to those gossip news which has the more searching rate on the social media perfectly.

Drama reflecting the truth?

‘The news reports should put the priorities to what the audiences want to watch or what we should watch?’

This is one of the best quotes from the Korean Drama, ‘Pinocchio (피노키오) ‘, which is a drama about the stories of the journalists on the ways they choose to using and struggles the may be facing on while they reported the truth of the news issues to the public. In the drama, there are two news issues which related to chemical waste factories and fire explosion which caused casualties, but both of them were also being negative reporting by the media, or even using other issues like the Olympic games for shifting focus in order to make the public forget about what was happened in the incident. These made the victims and their families hurt from the way of the media reported on those issues. However, the reason why the media would reporting in such way rather than telling all the truth is due there is some huge power behind which are controlling the direction of the way of the media report. (Epochtimes,2015)

Pinocchio

In the real-life society, it is also common to happen with the similar situations from the drama. With the transferring or shifting focus and attention by deliberately from one issue to another issue, people usually easily forget what was happening or focusing on the original one.

The drama used the importance of the truth and the power of the journalism as the main theme. (Martinez, 2015) Or even in some ways, it is reflecting the real positions and skills of the media on reporting the issues, which are commonly used and be commented on and discussed by the public especially the netizens on the Korean media. And the stories and facts of how media helping to manage the attention of the public and the way they reported on the public issues also make the public and the society have the reflection on what should be the role and the effects of the media to the public.

Case2:Park and Lee’s dating issue vs sexual issue vs bribery issue

However, on early July 2015, the two main actors and actress of this drama, Park Shin-Hye and Lee Jong-Suk also falling into the dating issues after the drama ended, by the famous media company in the Korea society- Dispatch, which always discovered the breaking dating news of the famous celebrities. (Allkpop,2015) Their dating issue leaded amount of discussion on the social media as both of them are the famous actor and actress and also their drama was just ended.  The facts and effects to the public of their dating issue even ironically as what they’ve acted in the drama, used and helping to cover and shifting the public attention from another serious social issue which happened at the same period of time.

There was a serious social issue about the sexual violence of three mother-son from the father reported by the JoongAng Ilbo, one of the News company in South Korea in early July 2015. And this issue was leading some discussion in the society. The video of the three victims try to tell the truth of their situation was also spreading and be discussing by the netizens on the internet and social media. Many people want to pay more attention to the three victims’ situation and want to give a helping hand to them after the video and the details of this issue had been reported by the media.

Another social issue that happened at the same period of time as the gossip issue of Park and Lee was the investigation for bribery by the CEO of a construction company in South Korea to the important officials in the South Korea government. This issue involved three secretaries of the secretary of the South Korea government and also the former prime minister Lee Wan-Koo, and reported by the media in early July 2015. (Choe, 2015)

The two social issues about the sexual violence and the bribery from the business company to the government officials suppose should be valued from the public’s attention as both of them were the serious and critical issues about the sexual crimes in the families and the integrity between the business companies and the government. And the public also trying to focus on the facts and details of the issues and keep discussing on the social media or even thinking of the solution to help the victims. Moreover, with the gossip dating news of the famous actor and actress had been released, the attention of the public easily shifted to it from the social issues. The discussion of the netizen on social media also easily turning into the gossips about the celebrities rather than the social issues.

And this is similar to what happened the drama ‘Pinocchio’ for the way and skills of media while they’re reporting on the specific social issues. When the issue becoming popular and hot among the social media, it can get the attention of the public easily with more searching records on the social media. At the same time, other issues may be hidden due to the lower record of searching and discussion on social media from the public.

The tool of shifting attention?

Last by not least, there is also some discussion from the Korean netizens on the media company Dispatch, as it is a completely independent media with the operating and interview rights in South Korea, and not be controlling and ruling by any TV or entertainment companies. So that many netizens think that it is just the tool to help on covering the political scandal for the government and the reason why they will reporting the gossip news at the same time when there are something happened related to the social issues. (kknews, 2016)

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(Photo: kknews)

‘Because the government has a big deal! If the government wants to cover up and burst out with gossip, then those affairs will naturally be obscured.’ (kknews, 2016) One of the netizens commented with the above for Dispatch’s gossip news and also the phenomenon of the social issue and the gossip news.

Conclusion

Maybe it is just a coincidence for the timelines of those political issues and the celebrities’ private affairs happened at the similar time period, but it is every time can be defined as a coincidence? Or even think deeper, is this phenomenon actually related or even affecting the inequality of information for the public, and the right for the public to know and receiving those political issues from the media? Why do the government want to shift the public attention to the gossip issue rather than to let them know the real site of those the political issue?

‘Issues are covered by issues.’ this is a quote from the Korean film ‘The King’. (Wishnote, 2018) The right of the public to know the truth seems to be inequality of receiving the issues from the media. As the gate-keeper for the public, the role of media should be equality on reporting what the audiences need to know. However, nowadays the media seems to put the priorities and the value of news to what audiences may want to know rather than what they should be concerning of. This is also the reason why the public can easily shift their attention to the celebrities gossips rather than the social issues they may concerning to before. And the one who didn’t want the public pay too much attention to those social issues also seeing through with this phenomenon.


References:

K-POP, K-FANS. (2017). Bigbang TOP gets caught smoking marijuana, YG apologizes. [online] Available at: http://kpopkfans.blogspot.com/2017/06/top-gets-caught-smoking-marijuana-yg.html [Accessed 1 Jun. 2017].

Kim, J. (2017). South Korea Sends a Top Aide to the U.S. to Assure Allies of Seoul’s Commitment to THAAD. [online] Time. Available at: http://time.com/4800725/south-korea-thaad-moon-jae-in/ [Accessed 1 Jun. 2017].

Martinez, S. (2015). Review: Korean Drama “Pinocchio” Explores the Power of the Media • Shuffle Online. [online] Shuffle Online. Available at: https://shuffleonline.net/2015/07/08/review-korean-drama-pinocchio-explores-the-power-of-the-media/ [Accessed 8 Jul. 2015].

Mssylee (2015). ‘Dispatch’ releases more pictures of Park Shin Hye and Lee Jong Suk with further details. [online] allkpop. Available at: https://www.allkpop.com/article/2015/07/dispatch-releases-more-pictures-of-park-shin-hye-and-lee-jong-suk [Accessed 1 Jul. 2015].

Rappler. (2017). K-pop star T.O.P regains consciousness after drug scare. [online] Available at: https://www.rappler.com/entertainment/news/172470-kpop-bigbang-top-regains-consciousness-drug-scare [Accessed 9 Jun. 2017].

Roy, J. (2015). Role of media in our society. [online] Globalethicsnetwork.org. Available at: http://www.globalethicsnetwork.org/profiles/blogs/role-of-media-in-our-society [Accessed 13 Feb. 2015].

Setn.com. (2015). 這麼剛好!演藝圈緋聞一出來 社會醜聞版面就被洗掉了? | 國際 | 三立新聞網 SETN.COM. [online] Available at: https://www.setn.com/News.aspx?NewsID=84304 [Accessed 11 Jul. 2015].

Tytheridge, G. (2017). What is the role of gatekeeping journalist’s in today’s media environment?. [online] Medium. Available at: https://medium.com/@gabrielletutheridge/what-is-the-role-of-gatekeeping-journalists-in-today-s-media-environment-2034a30ba850 [Accessed 19 May 2017].

kknews. (2016). D社什麼來頭,為什麼總能拍到愛豆戀愛照片?. [online] Available at: https://kknews.cc/zh-hk/entertainment/g25gvpm.html [Accessed 25 Nov. 2016].

Wishnote 所有美好如你所願. (2018).「拿新聞蓋新聞」那些年被藝人戀愛蓋去風頭的韓國大事TOP 4. [online] Available at: https://www.wishnote.tw/#!/menu=landing&content_id=92914 [Accessed 17 May 2018].

鄧樂宜 (2017). T.O.P@BIGBANG被爆吸毒做韓國政治犧牲品 網民:為了掩蓋偷運薩德. [online] 香港01. Available at: https://www.hk01.com/%E9%9F%93%E8%BF%B7/95046/t-o-p-bigbang%E8%A2%AB%E7%88%86%E5%90%B8%E6%AF%92%E5%81%9A%E9%9F%93%E5%9C%8B%E6%94%BF%E6%B2%BB%E7%8A%A7%E7%89%B2%E5%93%81-%E7%B6%B2%E6%B0%91-%E7%82%BA%E4%BA%86%E6%8E%A9%E8%93%8B%E5%81%B7%E9%81%8B%E8%96%A9%E5%BE%B7[Accessed 1 Jun. 2017].

蔡曉萍 (2015). 娛樂筆記:觀韓劇《皮諾丘》談媒體效應| 台灣大紀元. [online] 台灣大紀元. Available at: https://www.epochtimes.com.tw/n136125/%E5%A8%9B%E6%A8%82%E7%AD%86%E8%A8%98-%E8%A7%80%E9%9F%93%E5%8A%87%E7%9A%AE%E8%AB%BE%E4%B8%98%E8%AB%87%E5%AA%92%E9%AB%94%E6%95%88%E6%87%89.html[Accessed 10 Aug. 2015].

立場新聞 Stand News. (2015). 網絡廣傳韓三母子控訴影片 稱遭丈夫父親長期性侵 被逼賣淫 | 立場報道 | 立場新聞. [online] Available at: https://thestandnews.com/international/%E7%B6%B2%E7%B5%A1%E5%BB%A3%E5%82%B3%E9%9F%93%E4%B8%89%E6%AF%8D%E5%AD%90%E6%8E%A7%E8%A8%B4%E5%BD%B1%E7%89%87-%E7%A8%B1%E9%81%AD%E4%B8%88%E5%A4%AB%E7%88%B6%E8%A6%AA%E9%95%B7%E6%9C%9F%E6%80%A7%E4%BE%B5-%E8%A2%AB%E9%80%BC%E8%B3%A3%E6%B7%AB/ [Accessed 3 Jul. 2018].

紐約時報中文網. (2015). 韓國前總理涉收受非法政治獻金被起訴. [online] Available at: https://cn.nytimes.com/asia-pacific/20150703/c03korea/zh-hant/ [Accessed 3 Jul. 2015].

중앙일보. (2015). 세모자성폭력사건엇갈리는주장진실은?. [online] Available at: http://news.joins.com/article/18163992 [Accessed 3 Jul. 2015].

Week 7 & 8: Project Proposal

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Introduction

In this subject Media, Space and Audience, we had learned something about the media usage in public area, and the roles and functions of the digital signage, like the public information display in the shopping mall. And we can discover that actually there is an important relationship between our daily life and the media usage. So that in my research report, I’m going to do the research with something related to my current career and working place, and to discover how the media usage being active and useful or not to the audiences in the specific places.

I would like to use The Hong Kong International Airport as the observation place for my research report. The reason why I choose this place for observation is that the airport is an international and regional aviation hub and one of the world’s 10 passengers airports (HKIA,2012), with huge amounts of customers who come from the different places around the world passing by the airport every day. And we can find out there is a lot of media usages in the different places in the airport, such as the information monitors which displaying the flight information and also the direction map of the airport and the advertisements of different brands and shops.

The airport is also my current working place as I started my part-time job as a guest service officer at the airport from last year and those media usage facilities like the information display also being useful on my work. However, I also find out that those devices and facilities which set up as more user-friendly for the passengers in the airport will be ignored by the passengers, they may just walk past in front of or be ignored with those facilities. So that some passengers may easily miss out the information like the flight information of gate number and boarding time and try to ask with the airport staffs rather than finding by themselves with those facilities. Sometimes I may also be asked by the passengers about the directions of the specific places or even the flight information when I’m just walking around the airport for working.

So that in my research report, I am planning to put more focus on the media usage in the airport information display, such as doing the observation of how the passengers looking and checking the information from the flight information boards which placed in the different area of the departure site of the airport, as the departure site is one of the places that I usually meet those passengers who’re being confused and questioned with the information that they need.

Methodology

The methods that I am planning to use for collecting the primary data for my report is by using video recording for observation after my working time as I can be walking around the public places which allows everyone to stay without permission or limitation of the airport, like the check-in counter site on the departure level and the arrival hall. And I may try to take notes for the observation with passengers using those facilities while I’m walking around the airport in my working time.

Besides, I may find my colleagues for a short individual interview like discussing their feeling and comments on those media usage on providing information to the passengers set up by the airport after the working time.

And the following key questions that I planned to use for helping me with my observation and randomly asking with the passengers who I may meet during my observation:

  • Do you notice with the information board when you’re in the airport?
  • What kind of information board have you ever see at the airport?
    • Advertisement board?
    • Flight information?
    • Direction board?
  • Do you try to find the information from those board the airport provided by yourselves rather than directly to ask the staff?

Tools and expectation

The tools that I am going to present my report is a 5-minute video as video can be more vivid and clear in presenting my observation in the airport and the behaviors that those passengers while they’re looking or focusing to those media usage in the airport.

As a staff working in the airport, I can meet a lot of passengers coming from different countries around the world and the airport is also being the first image of Hong Kong when they arrived from the planes. And I wish I can know more about the media usage in my working place especially the information display and whether it is being useful for the passengers or not with their needs.


References:

HKIA. (n.d.). Passenger Guide. Retrieved from https://www.hongkongairport.com/en/passenger-guide/airport-facilities-services/

HKIA. (n.d.). Hong Kong International Airport. Retrieved from https://www.youtube.com/watch?v=_OJPak4tbZU

Case study: Korea social media become the tool of shifting people attention? (Part 2)

‘The news reports should put the priorities to what the audiences want to watch or what we should watch?’

This is one of the best quotes from the Korean Drama, ‘Pinocchio (피노키오) ‘, which is a drama about the stories of the journalists on the ways they choose to using and struggles the may be facing on while they reported the truth of the news issues to the public. In the drama, there are two news issues which related to chemical waste factories and fire explosion which caused casualties, but both of them were also being negative reporting by the media, or even using other issues like the Olympic games for shifting focus in order to make the public forget about what was happened in the incident. These made the victims and their families hurt from the way of the media reported on those issues. However, the reason why the media would reporting in such way rather than telling all the truth is due there is some huge power behind which are controlling the direction of the way of the media report. (Epochtimes,2015)

Pinocchio

In the real-life society, it is also common to happen with the similar situations from the drama. With the transferring or shifting focus and attention by deliberately from one issue to another issue, people usually easily forget what was happening or focusing on the original one. As same as what I had mentioned in the previous post on how the Korea social media seems becoming the tool of shifting people attention from the social issues to the gossip issues of the celebrities.

The drama used the importance of the truth and the power of the journalism as the main theme. (Martinez, 2015) Or even in some ways, it is reflecting the real positions and skills of the media on reporting the issues, which are commonly used and be commented on and discussed by the public especially the netizens on the Korean media. And the stories and facts of how media helping to manage the attention of the public and the way they reported on the public issues also make the public and the society have the reflection on what should be the role and the effects of the media to the public.

However, on early July 2015, the two main actors and actress of this drama, Park Shin-Hye and Lee Jong-Suk also falling into the dating issues after the drama ended, by the famous media company in the Korea society- Dispatch, which always discovered the breaking dating news of the famous celebrities. (Allkpop,2015)  Their dating issue leaded amount of discussion on the social media as both of them are the famous actor and actress and also their drama was just ended.  The facts and effects to the public of their dating issue even ironically as what they’ve acted in the drama, used and helping to cover and shifting the public attention from another serious social issue which happened at the same period of time.

There was a serious social issue about the sexual violence of three mother-son from the father reported by the JoongAng Ilbo, one of the News company in South Korea in early July 2015. And this issue was leading some discussion in the society. The video of the three victims try to tell the truth of their situation was also spreading and be discussing by the netizens on the internet and social media. Many people want to pay more attention to the three victims’ situation and want to give a helping hand to them after the video and the details of this issue had been reported by the media.

Another social issue that happened at the same period of time as the gossip issue of Park and Lee was the investigation for bribery by the CEO of a construction company in South Korea to the important officials in the South Korea government. This issue involved three secretaries of the secretary of the South Korea government and also the former prime minister Lee Wan-Koo, and reported by the media in early July 2015. (Choe, 2015)

The two social issues about the sexual violence and the bribery from the business company to the government officials suppose should be valued from the public’s attention as both of them were the serious and critical issues about the sexual crimes in the families and the integrity between the business companies and the government. And the public also trying to focus on the facts and details of the issues and keep discussing on the social media or even thinking of the solution to help the victims. Moreover with the gossip dating news of the famous actor and actress had been released, the attention of the public easily shifted to it from the social issues. The discussion of the netizen on social media also easily turning into the gossips about the celebrities rather than the social issues.  And this is similar to what happened the drama ‘Pinocchio’ for the way and skills of media while they’re reporting on the specific social issues. When the issue becoming popular and hot among the social media, it can get the attention of the public easily with more searching records on the social media. At the same time, other issues may be hidden due to the lower record of searching and discussion on social media from the public.

‘Issues are covered by issues.’ this is a quote from the Korean film ‘The King’. (Wishnote, 2018) The right of the public to know the truth seems to be inequality of receiving the issues from the media. As the gate-keeper for the public, the role of media should be equality on reporting what the audiences need to know. However, nowadays the media seems to put the priorities and the value of news to what audiences may want to know rather than what they should be concerning of. This is also the reason why the public can easily shifting their attention to the celebrities gossips rather than the social issues they may concerning to before. And the one who didn’t want the public pay too much attention to those social issues also seeing through with this phenomenon.

Last by not least, there is also some discussion from the Korean netizens on the media company Dispatch, as it is a completely independent media with the operating and interview rights in South Korea, and not be controlling and ruling by any TV or entertainment companies. So that many netizens think that it is just the tool to help on covering the political scandal for the government and the reason why they will reporting the gossip news at the same time when there are something happened related to the social issues. (kknews, 2016)

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(Photo: kknews)

‘Because the government has a big deal! If the government wants to cover up and burst out with gossip, then those affairs will naturally be obscured.’ (kknews, 2016) One of the netizens commented with the above for Dispatch’s gossip news and also the phenomenon of the social issue and the gossip news.

Do you agree with it?

 


References:

kknews. (2016). D社什麼來頭,為什麼總能拍到愛豆戀愛照片?. [online] Available at: https://kknews.cc/zh-hk/entertainment/g25gvpm.html [Accessed 25 Nov. 2016].

Martinez, S. (2015). Review: Korean Drama “Pinocchio” Explores the Power of the Media • Shuffle Online. [online] Shuffle Online. Available at: https://shuffleonline.net/2015/07/08/review-korean-drama-pinocchio-explores-the-power-of-the-media/ [Accessed 8 Jul. 2015].

Mssylee (2015). ‘Dispatch’ releases more pictures of Park Shin Hye and Lee Jong Suk with further details. [online] allkpop. Available at: https://www.allkpop.com/article/2015/07/dispatch-releases-more-pictures-of-park-shin-hye-and-lee-jong-suk [Accessed 1 Jul. 2015].

Setn.com. (2015). 這麼剛好!演藝圈緋聞一出來 社會醜聞版面就被洗掉了? | 國際 | 三立新聞網 SETN.COM. [online] Available at: https://www.setn.com/News.aspx?NewsID=84304 [Accessed 11 Jul. 2015].

Wishnote 所有美好如你所願. (2018).「拿新聞蓋新聞」那些年被藝人戀愛蓋去風頭的韓國大事TOP 4. [online] Available at: https://www.wishnote.tw/#!/menu=landing&content_id=92914 [Accessed 17 May 2018].

蔡曉萍 (2015). 娛樂筆記:觀韓劇《皮諾丘》談媒體效應| 台灣大紀元. [online] 台灣大紀元. Available at: https://www.epochtimes.com.tw/n136125/%E5%A8%9B%E6%A8%82%E7%AD%86%E8%A8%98-%E8%A7%80%E9%9F%93%E5%8A%87%E7%9A%AE%E8%AB%BE%E4%B8%98%E8%AB%87%E5%AA%92%E9%AB%94%E6%95%88%E6%87%89.html [Accessed 10 Aug. 2015].

立場新聞 Stand News. (2015). 網絡廣傳韓三母子控訴影片 稱遭丈夫父親長期性侵 被逼賣淫 | 立場報道 | 立場新聞. [online] Available at: https://thestandnews.com/international/%E7%B6%B2%E7%B5%A1%E5%BB%A3%E5%82%B3%E9%9F%93%E4%B8%89%E6%AF%8D%E5%AD%90%E6%8E%A7%E8%A8%B4%E5%BD%B1%E7%89%87-%E7%A8%B1%E9%81%AD%E4%B8%88%E5%A4%AB%E7%88%B6%E8%A6%AA%E9%95%B7%E6%9C%9F%E6%80%A7%E4%BE%B5-%E8%A2%AB%E9%80%BC%E8%B3%A3%E6%B7%AB/ [Accessed 3 Jul. 2018].

紐約時報中文網. (2015). 韓國前總理涉收受非法政治獻金被起訴. [online] Available at: https://cn.nytimes.com/asia-pacific/20150703/c03korea/zh-hant/ [Accessed 3 Jul. 2015].

중앙일보. (2015). ‘세모자 성폭력 사건’ 엇갈리는 주장…진실은?. [online] Available at: http://news.joins.com/article/18163992 [Accessed 3 Jul. 2015].

 

Week 6: Ethnography in public space

I started my journey through the shopping mall from Mega Box located in Kowloon Bay one day after the lesson with my classmates and we arrived there by around 1 pm. After we finished our lunch we started walking around the shopping mall and I find out that there are serval places in the shopping mall using media for displaying information and for attracting their customers. For example, the big TV screen display of the shopping mall, it will randomly display the advertisements of the events holding by the shopping mall. However, I also discovered that the customers mostly ignored that TV screen, while they’re walking around the shopping mall because the TV screen’s location is a little bit high level and maybe very hard for us to look upon it unless we use the escalator in front of it.

When we went up to the level for the toys shops, there is an event booth holding by Playstation for display the next game products and also let the customers can try to play with the games. The booth placed three TV for display and for the customers to try on the new game of PS4, and put some chairs in front of the TV. Therefore, the customers can sit down and try the game in a more comfortable way. And there were also some kids interested in this booth and try with the new games. Some of them were sitting in front of the TV and play the game, and some of them just standing around the TV and watch on it while others were playing the game.

 

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After that, we went to the level at which the cinema located. The cinema had placed several media devices for information displaying, like the TV monitors for displaying the schedule of movies time, and also some TV for playing the movie trailers. And when we arrived there, we saw a couple was standing in front of the TV monitor for the schedule of movies time and checking with information on it. And also we find out that the cinema also placed an iPad for displaying and checking the information of the cinema club.

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And after we left Mega Box, I continued my journey through the shopping mall alone while on my way to go back home and I went to the World Trade Centre shopping mall which located in Causeway Bay for buying some stuff there. And I find out that in this shopping mall there are also some media devices which using for information displaying as same as in Mega Box, but also some interesting devices for the customers to playing with. I find out that there is a machine with a TV monitor placed on the ground floor. It is a machine that lets customers can taking photos with different themes and filters and can transfer those photos to customer’s mobile phones. And I also saw two customers were trying to use it to take photos and transferring the photos back to their phones. The important thing about this machine is that it is a touchscreen monitor so that the customers can using it easier that can just use fingers to point on it.

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To sum up, we can find out that there are many different types of information display in the shopping mall which we may visit for shopping in our daily life. The shopping mall and those shop inside usually using the TV monitors for displaying the information and the advertisements for attracting their customers. Some of them even using games and or even interactive tools for attracting customers’ focus on those devices.